In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

Blog

By Category


The NZ flag debate: Creating a brandmark for New Zealand

New Zealand is currently in the process of deciding whether to adopt a new flag. I’ve been watching the debate with interest and I’m surprised that there is resistance amongst the Kiwis and a large number of people are not ready for a change. What…

Read more »

Smiggle – the Aussie brand that is laughing while other retailers scratch their heads.

Doomsayers continue to claim retail is suffering its worst conditions for decades. But in the unlikely market of stationery – where traditional newsagents have been disappearing across the country – one retailer is booming. Smiggle is a great example of a brand that has reset…

Read more »

ANZAC Day, lest we forget

ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice,…

Read more »