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Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

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The Super Bowl: Brand Advertising Mecca?

Walking down a quiet Melbourne street on my Monday lunchbreak I almost choked on my sandwich as my thoughts were interrupted by the roar of a crowd from inside a bar which is usually (and understandably) dormant on a Monday afternoon. So who were these…

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