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Corkers – Inspired design collaboration

At Truly Deeply, we work across a wide range of industries from food and beverage to real estate and everything in between.  As a result, we are constantly looking for ways for our clients to differentiate themselves, and to help them add value to their…

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GMHBA, a brand dedicated to building healthy communities

It’s not every day that we get to work with a client who lives and breathes their brand like GMHBA do.  The local Victorian health insurer are committed to being at the heart of healthy communities and their latest sponsorship of the Lorne Pier to…

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Hermes Craft – a design icon

After almost two centuries of making iconic silks and bags, masterful watches and fine saddlery, what Hermès is still best known for is its dedication to craftsmanship. In “An ABC of Hermès Crafts,” the French luxury label offers an unprecedented glimpse into the world of…

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Jell-o : A unique presidential expression

Just in time for the November elections, Kiwi artist Henry Hargreaves is releasing a series of presidential portraits composed of carefully molded Jell-O. The photographer used the colour palette of the US flag to indicate miscellaneous information within the portraits. A comical take on the…

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Oreo's 100 Year Daily Twist Campaign

Growing up in the States meant I have long been a fan of the Oreo biscuit and at 100 years old, Kraft Foods’ Oreo seems younger than ever. The brand’s current “Daily Twist” campaign which has a new playful and relevant ad launched each day…

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Left versus right brain advertising

With a team that consists of Project Managers, Creative Designers, a Finished Artist, Strategy Directors, a Social Media Whiz, PR Gurus and Studio Managers, we have a rather eclectic mix of personalities here at Market Street.  This mix of personalities often stirs up some interesting…

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Retail Brand Theatre Part 2 – Localising Chain Store Design

A couple of weeks ago I wrote a blog about how retail brands have been fighting back to try and recover some of the territory they have lost with the rise of e-commerce by introducing retail theatre to their customer experience.  This blog follows on…

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Beijing's 798 Art District gets a design store

The Ullens Center for Contemporary Art (UCCA) is the most dynamic art center in Beijing’s 798 Art District, and since 2007 its UCCA store has been a small temple for vanguard design within the gallery. The original store, now UCCA @ ART.BOOK, is still offering…

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World's Best Fashion Retail Theatre fights back against E-Commerce

Retail Brands Fighting Back Despite the rise in e-commerce, studies still show that shopping with friends still ranks highly on Australians list of leisure time activities. To entice the leisure shopper away from their digital device and into store, it is important for retailers to…

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The 25th Biennial of Graphic Design in Brno

In its 25th edition, the Biennial of Graphic Design in Brno, Czech Republic, is one of the oldest events of its kind in the world. Biennials of art, sculpture, architecture or product design aren’t new, but few know that this particular exhibition has hosted some…

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Binding Faraday – a remarkable brand partnership

Last week I had the pleasure of attending an opening launch for Hamish Munro’s Binding Faraday exhibition at the Pieces of Eight Gallery.  Established in 2005 by jeweller Melanie Katsalidis in North Fitzroy, the Pieces of Eight Gallery is a vibrant studio committed to promoting…

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Biomimicry's Edible packaging for food and cocktails

In an innovative approach to consuming with minimal waste, Harvard Professor David Edwards and his team have developed WikiCells, self-contained, edible packaging for liquids, mousses and emulsions. The membrane that houses the various WikiCells flavors is made from vegetal elements, with a taste deliberately paired…

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