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Nutella’s brand truth spoils the party again

Can an image change brand perception? McDonald’s recently introduced a Nutella Burger in its Italy restaurants. However, among the excitement of the new burger was a one image that was souring the publicity. A picture of the Nutella jar showing what is actually inside, has…

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Brand Lies: Nutella held accountable for misleading advertising

Consumers have always made brands accountable for their promises. Now, more than ever, they are also being made to pay for misleading claims. Nutella is latest brand being forced to compensate those it deceived into believing their product was healthy.

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