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The best and worst of online shopping

  Are Australian retailers really committed to online shopping? With online shopping specialists continuing to grow and evolve their offer, many Australian retailers still seem to be struggling to accept the new reality. But there are some standouts. What are the expectations for online shopping…

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How a great retail brand experience can drive sales

Shopping at the weekend, I was reminded how a well-considered retail brand experience can positively impact purchasing decisions. In particular, how unexpected brand gestures can make all the difference. As a parent of a bright and inquisitive five year old, I have learned that taking…

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Smiggle – the Aussie brand that is laughing while other retailers scratch their heads.

Doomsayers continue to claim retail is suffering its worst conditions for decades. But in the unlikely market of stationery – where traditional newsagents have been disappearing across the country – one retailer is booming. Smiggle is a great example of a brand that has reset…

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