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Olympic pictograms – a barometer of corporate brand identity

Last week the Rio 2016 organising committee launched it’s pictograms. Created by the Rio 2016 in-house team they are based on the typeface created by Dalton Maag, which is in turn was based on the Rio 2016 logo created by Tátil Brazilian consultancy. The pictograms are…

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Retail Brand Theatre Part 2 – Localising Chain Store Design

A couple of weeks ago I wrote a blog about how retail brands have been fighting back to try and recover some of the territory they have lost with the rise of e-commerce by introducing retail theatre to their customer experience.  This blog follows on…

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