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TripAdvisor addiction: the power of consumer reviews

The growing influence of TripAdvisor, is it good for brands? Or have we lost our sense of adventure? After recently spending three weeks travelling in Europe I am amazed at the number of business who proudly promote their TripAdvisor rating in their window in a…

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Adriano Zumbo laughs in the face of negative reviews

In a bold move Adriano Zumbo decided to highlight negative comments on the hoarding surrounding his new location at Emporium, Melbourne. It defiantly stopped me in my tracks while I was doing my Christmas shopping! Every brand needs to be aware of what their customers…

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