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The Future of eCommerce – An Infographic

The Future of Retail will continue to be impacted by eCommerce. New technologies and innovations are continuously changing and exponentially improving the user experience and safety which, which will drive continuous eCommerce growth. When we compare what brands were doing online just five years ago…

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The 8 ways online has changed the way we shop and what traditional retails should do about it.

Intel’s global head of retail Jon Stine recently spoke with a group of Australian retail managers ahead of the National Retailers Federation’s annual expo in in NYC. Given Stine works with Intel, he has a pretty strong view on the future of online retail, but…

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Three Ways Retailers Are Scaring Away Ready-to-Buy Customers

The way customers buy has changed I recently read a great article on Curalate by Jarred Shelley, Head of Content Strategy that captured one of the great challenges fro retail brands in today’s ever-changed marketplace. The article talks through a shopping experience that is reflective…

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The way we buy has forever changed, has your brand changed too?

The way people buy has changed, and the world of business along with it. “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t novelty. They are all we’ve got left” – So said business and marketing writer…

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Creative collaboration reinventing a game of mini golf.

As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing…

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Open House Melbourne an innovative event brand.

Open House Melbourne is an event that provides a free and rare opportunity to discover the interior design, architecture and engineering of historic buildings nestled around the city. Recently, the brand’s extensive integrated campaign has been building in anticipation of this weekend’s event. I’ve noticed…

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Brand responsibility. Coca Cola tries to sugar-coat obesity issues with new campaign.

This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity. With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around…

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Naming balls up for professional services giant

Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that…

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Woolworths’ Masters brand strategy lessons

According to designer Hans Hulsbosch who created the brand for Woolworths’ hardware retail chain, Masters, the name was chosen because it stands for strength, intelligence and artistry. They wanted the name to be simple, strong and contemporary, one that would appeal to both genders. If…

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There's no 'I' in team right? Branded sporting personalities in team sport

Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the…

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Emotions + Remembrance = Brand

One of the most important things in a brand is remembrance. If a brand cannot be remembered it won’t be consumed as much as it is wished. If it was a good experience or product and still we can’t remember the name of it, then…

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Personal brand transcendental moments

In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what…

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