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Brand mirror on the wall who is the Ugliest of them all?

Myer & David Jones Merger Should be Explored Last week we all found out that department store Myer invited its major rival David Jones on October 28, 2013 to enter talks about a potential merger, offering to give Myer shares to David Jones shareholders in…

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US retail brand Target creates a compelling range of online-only brand offers

Welcome to the new Online Retail Brand Reality Fair to say for most retailers the journey towards refining an effective brand strategy that integrates their online and offline is taking alot longer than anyone ever thought it would. We’ve shifted from a reality where the…

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