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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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The most important ingredient in effective packaging design is client mindset

Not all packaging design projects are born equal. Some have bucket loads of SKUs while some have one or two. Some packaging design projects launch a new brand into the stratosphere, whilst others demand a tweak to keep market leaders on top of their game.…

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McDonald's Packaging Re-design falls short of inspiring

Will McDonald’s get bang for their packaging redesign buck? McDonald’s is set to launch a re-designed suite of packaging in the US as part of their continuing effort to keep the brand relevant with younger consumers. McDonald’s has unveiled a new series of take-away bag,…

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What makes the best branding agency? The secret ingredients are…

In Search of Passionate Branding Professionals The secret ingredients of every effective branding agency are a rare but critical mixture of Passion and Professionalism. As a statement this may sound like the bleeding obvious, but finding the right team for your branding / communications project…

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EO Melbourne Easter Event – Packaging & Event Communications Design

Engaging Event Communications Design The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event…

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