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David Jones – One Name: Endless Possibilities

Department store giant David Jones unveils new Spring/Summer 2016 collections and new brand promise. Department store giant David Jones has launched their new Spring/Summer 2016 collections, along with a new brand promise ‘One Name: Endless Possibilities’. The new campaign was launched over the weekend, with…

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Truly Deeply creates tasty brand identity and packaging for Soulful Soup

A brand identity packed full of richness and flavour A perfect blend of contemporary feel with a sense of tradition, the Soulful Soup brand identity is as rich and flavoursome as the product.

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Pizza Hut's blockbuster brand engagement

Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together. Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart…

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Doh – Simpsons Inspired Wine Packaging

Wine, or Mabe Not As amusing as the cartoon characters this wine is based upon, the premise for this product is inspired equally by Homer & Marge Simpson and the works of Pieter Mondrian. The packaging design follows suit and made me smile.

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Sagmeister & Walsh capture the colours of India for their brilliant re-branding of Frooti

Bold Colour Captures Indian Authenticity NY based creative agency Sagmeister & Walsh has re-freshed the visual identity, graphics, social strategy, advertising and animation graphics for Frooti, one of the largest and oldest fruit juice brands in india. The new brand imagery is all about the…

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Coca-Cola Israel launches campaign to celebrate the individuality of millions of diet drinkers

2 Million Unique Packaging Designs One of the trends in retail we’ve discussed previously is the shift towards a market of one – where the retail experience is curated for each individual customer. As a concept there are plenty of brands looking at this exciting…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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le Sphinx tattoos limited edition bottles for J+B whiskey

Buzzworthy Limited Edition Packaging As brands constantly search for promotional ideas to create impact, connect with consumers and form or firm-up emotional relationships with their customers, it is only the bolder ideas that are getting cut-through. When J&B Rare Scotch Whiskey set about the task…

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Glow-in-the-dark Cornetto by Bompas & Parr

The Art of Truly Standing-Out A while back we wrote about London-based creative food duo Bompas & Parr who have build  a world-wide reputation for doing amazing things with things we eat. That’s a pretty tough gig given that every second TV show is another take…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models.

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Red Bull Gives It's Brand Wings

Who Am I Truly & Deeply? There’s so much subtlety to the art of brand building, so many layers of expression to understand and master. Yet perhaps the most important thing is one that most brands fail to grasp; truly knowing and understanding who they…

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Campaign Brief features Truly Deeply’s new branding for jewellery brand Koolaman

Our stunning recent brand work for jewellery brand; Koolaman has been fea­tured in Campaign Brief. We’re proud as punch of the quality of strategy, brand identity creative and brand communications we’ve achieved, working with this wonderful and inspiring client. You can read the full case-study…

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