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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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2018 Craft Beer Branding Trends.

  Beer + artisanal craftsmanship + great design. What’s not to love about craft beer? Show me an consumer category dominated by large corporations, and I’ll show you a craft revolution waiting to happen. After decades of the world beer market being owned by the…

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Truly Deeply Redesigns Etto Pasta Bar’s Packaging

A refresh for the take away packaging of this fast growing fresh casual restaurant chain. Etto Pasta is a fast growing chain of pasta bars located in Melbourne and part owned by Truly Deeply Founder; Dave Ansett. Etto is all about your choice of fresh…

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Plastic Free – Great branding and good thinking shows us the way forward.

We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…

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Happy Client testimonials are the best marketing strategy.

Nothing like being schooled on marketing by our own clients. Talking with a client this week he replayed of a conversation he’d had with another client I’d introduced him to. “You’ve gotta get that guy to shoot a testimonial video for you” he said, “he’s…

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Lovely cosmetics packaging design from our Korean partner agency Metabranding

Branding from the creative and business hot spot, Seoul, Korea. Today we’re featuring a branding and packaging project created by our Korean partner agency; Metabranding, a brand consultancy in many ways similar to Truly Deeply. Our partnership is part of an ongoing focus for us…

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Cannabis product packaging design takes a serious approach to brand building

The new cannabis category takes a professional approach to packaging design Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into high-quality, potent concentrates. A new company based in Denver, Colorado, which is one of the nearly 30…

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Why Chobani founder Hamdi Ulukaya believes Australia is the perfect place to create global food brands

Australians are in the prime position to make food and brands that will resonate around the world, the founder of American yoghurt success story Chobani says. Just ten years ago in 2007, Turkish migrant Hamdi Ulukaya bought a disused Kraft Food factory in New York…

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Setting the right budget for your Product Packaging

Why the right level of investment in your branding and packaging is critical. Every week we speak to a number of people who have an idea for a new product, have a product ready for market, or have a product in market that’s failing to…

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Welcome Home Vegemite – Why some brands shouldn’t be sold.

Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…

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The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

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Our Gelati Sky brand at work – delicious differentiation from the streets

Bumping into our Delicious Branding Even after twenty five years of creating brands of our clients, it’s still a buzz to bump into our branding hard at work differentiating and promoting our clients and their businesses. On a cold, grey and wet Melbourne Spring day,…

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