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A Brand Experience With A Difference: Post Script

Two days ago we published a blog championing the ingenuity of a brand experience around the party bike or beer bike in Germany. I had recently observed the phenomenon in two German cities ( see A brand experience with a difference! ) and the obvious…

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A brand experience with a difference!

In Australia we like to think that we know a thing or two about the beer market. Certainly we have a propensity for the ‘big’ beer TV ads, big budgets and big creative ideas. But in an experiential sense we are rather timid, probably more…

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