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Beyond colour; demonstrating real sustainability and social impact

Sustainability branding is no longer about ‘eco’ colours or colour washing. Brands used to highly depend on their packaging and look to communicate their ‘eco-friendly’ mission. They overly used shades of Greens and Browns to show their roles in fighting climate change. Now, brands are…

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Patagonia continues to differentiate by living their brand beliefs

While most brands were trying to compete with the biggest discounts to standout over the Black Friday weekend, Patagonia continued to use its brand to guide true differentiation. Black Friday, Cyber Monday combine to be one biggest consumer shopping events of the year and it’s…

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