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Organic natural brands no longer differentiate

When mega brands go organic Gatorade is introducing an organic version of it’s brightly coloured sugar water for ‘athletes’. While the new product will be tested in select markets it seams Pepsi Co., the parent brand, sees the threat to the market dominant sports drink from more…

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Pepsi Max hits the streets with this augmented reality brand gesture

Pepsi Max UK recently installed augmented reality bus shelters as a way to engage with people sitting around waiting for public transport. Admittedly, the craftsmanship is stunning, but the question that jumps out is, what’s their point?

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this…

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The Power of Colour – in Art & Brand Design

In life you often meet people who are passionate about what they do, but it is far more exciting to find someone who is completely obsessive. The beautifully colour sensitive installations of Swedish sculptor Michael Johansson are such an illustration. “I am fascinated walking around…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but the…

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Brand it like Coke – Developing Unique Brand Properties

Walking the streets of Paris recently I was struck by the appearance of the latest point of sale campaign for Coke. It wasn’t the visual language of the campaign that struck me, nor a stunning creative execution, there were no bronzed & cut young French…

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