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How personal brand is the foundation for building your business brand

Simple Personal Branding is great for Brand Building Recently I bumped-into a friend of mine; Graeme Goldman at a business event. Graeme is one of Australia’s brilliant entrepreneurs quietly going about growing impressive businesses and brands. His retail watch business, 8th Avenue Watch Co is…

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Master Personal Brand Fail for MasterChef King George Calombaris

It would appear MasterChef Judge and restaurant king George Calumbaris has tarnished his personal brand when it was recently revealed nearly 200 staff at his restaurants have been underpaid $2.6 million. George Calombaris’ company underpaid 162 of the 430 current staff at his restaurants including…

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Wow! Elon Musk’s Tesla brand keeps booming

We live in disruptive times for brands and business. You might have missed the news coming out of the US on Monday this week that saw the share value of Elon Musk’s Tesla brand continue to rise strongly. If there’s been a noteworthy trend in…

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Bruce rocks the rock…

Last weekend I saw two legends in Melbourne, two men so passionate about their work, that they are still going after 45 and 65 years respectfully. It’s not every weekend you get to experience great, influencers at the top of their game, who can rally…

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How do I apply for a design job…? Tips from a designer, part 3.

When you apply for a job there are many things that lead to a strong application. We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. This is the final installment of my 3-part…

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How your choice of internet browser determines if you’re an original thinker

It turns out the browser you use determines job performance, commitment and innovative thinking. Organizational psychologist Adam Grant in his TED Talk; ‘The surprising habits of original thinkers’ presents an insight into browser choice as an indicator of innovative and original thinking. Grant says; “There’s…

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Kylie Vs Kylie – The power of a personal brand name

If there’s one sure sign you’re a global brand, it’s when you’re recognized by your first name alone; think Madonna, Beyonce, Adele and Kylie. A trademark battle has broken out in the US where Kylie Jenner of Kardashian fame has been seeking to legally own…

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Walsh has used her personal brand to start the conversation about women in design

Like many others, I have eagerly been following Jessica Walsh and Timothy Goodman’s most recent side project: 12 Kinds of Kindness. (…yes #squadgoals!) Now aside from wishing I had come up with such an intelligent project myself, I do believe it has the power to create some…

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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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Streaming brands being challenged by the elite in the music industry

Yesterday the media was awash with the news that hip-hop giant Jay Z, has recently acquired a music streaming company Tidal, in an attempt to counterattack streaming sites, like Spotify, Google Play, Pandora and iTunes radio for the way in which these brands have used…

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Can brands withstand their ambassador's mess ups?

There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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