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How do I apply for a design job…? Tips from a designer, part 3.

When you apply for a job there are many things that lead to a strong application. We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. This is the final installment of my 3-part…

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How your choice of internet browser determines if you’re an original thinker

It turns out the browser you use determines job performance, commitment and innovative thinking. Organizational psychologist Adam Grant in his TED Talk; ‘The surprising habits of original thinkers’ presents an insight into browser choice as an indicator of innovative and original thinking. Grant says; “There’s…

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Kylie Vs Kylie – The power of a personal brand name

If there’s one sure sign you’re a global brand, it’s when you’re recognized by your first name alone; think Madonna, Beyonce, Adele and Kylie. A trademark battle has broken out in the US where Kylie Jenner of Kardashian fame has been seeking to legally own…

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Walsh has used her personal brand to start the conversation about women in design

Like many others, I have eagerly been following Jessica Walsh and Timothy Goodman’s most recent side project: 12 Kinds of Kindness. (…yes #squadgoals!) Now aside from wishing I had come up with such an intelligent project myself, I do believe it has the power to create some…

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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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Streaming brands being challenged by the elite in the music industry

Yesterday the media was awash with the news that hip-hop giant Jay Z, has recently acquired a music streaming company Tidal, in an attempt to counterattack streaming sites, like Spotify, Google Play, Pandora and iTunes radio for the way in which these brands have used…

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Can brands withstand their ambassador's mess ups?

There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Tomic brand needs a tonic

Australian tennis player Bernard Tomic was jeered by the crowd at Rod Laver Arena last week after withdrawing from a match at the end of the first set against Rafael Nadal. He feels that he was misunderstood and was adamant he made the right choice…

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The World of Entrepreneurs and Brands

Psycho or just plain brilliant? Behind every great brand is someone who had the drive and smarts to kick start it. Some brands are born out of the boardrooms of large corporations, but many are the result of the inspiration of entrepreneurs. Individuals who had…

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Controversial blue lane puts artist's brand under pressure

Melbourne artist, Adrian Doyle, outrages street art community by painting iconic lane blue. Melbourne’s iconic street art locations seem to be experiencing a dumbing-down, with some spaces descending into a chaotic mess of artless tagging. Rutledge Lane (a small alley off Melbourne’s iconic Hosier Lane)…

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Personal brand transcendental moments

In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what…

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