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New Brand set to disrupt the Pharmacy Category

No More Late Night Trips to the Pharmacy Coined a ‘digital pharmacy’ Capsule’s brand strategy is about adding simplicity and convenience to their category. Capsule launched in New York last year and  although only based in NYC currently, the business model provides an insight into…

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Star Pharmacy: A new star is born but will the brand ever rise?

A new pharmacy retail brand, Star Pharmacy, was recently launched into the crowded chemist retail market. They appear to have ambitions to challenge established players such as Chemmart and Terry White with a premium product and service focus. However, everything from the name to the…

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