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Oreo's 100 Year Daily Twist Campaign

Growing up in the States meant I have long been a fan of the Oreo biscuit and at 100 years old, Kraft Foods’ Oreo seems younger than ever. The brand’s current “Daily Twist” campaign which has a new playful and relevant ad launched each day…

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Is Pinterest the Next Social Commerce Game Changer?

As the social media landscape continues to evolve, the task for brands to understand how to take part in this brave new world becomes even more challenging. The latest social media addition to attract a booming population of users is Pinterest. For us Pinterest has…

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