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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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Norway's New Passport Design Reflects the Beauty of the Place Brand

Why beautiful Brand Design made me want to move to Norway There are few less inspiring experiences in life than standing in line in the immigration hall at an airport, surrounded by equally uninspired people, holding a passport that has less design inspiration than the…

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