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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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Personal Brand with Passion

On the weekend we were presenting on Personal Branding at the annual Tennis Australia’s Coaches conference. It is a topic that always creates a strong level of creative tension because by definition it brings into focus the question of where an individual’s true passion and…

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Docklands needs more then marketing – Our December article for The Melbourne Review

Place Branding ≠ Place making The news that 15 restaurants at Melbourne Docklands, or 40%, have closed their doors in the past 10 months brings into stark focus the challenges associated with place branding endeavors. Importantly, it is a reminder that place branding will only…

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