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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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Brand Australia, yes we can.

Business Council of Australia makes sense. Yes, Brand Australia is a hobbyhorse of mine (see links below). It is one brand that we all have a vested interest in building.

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Place Branding – Sweden's New Brand Identity

Last week the government of Sweden unveiled a new brand identity for the country to combine the Swedish ministries, agencies, and businesses under a single unified look. As you can imagine, the re-branding of a country is not an everyday occurrence and represents possibly the…

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