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Prosecco-like? Food origin naming fight continues

EU agreement standoff as Australian producers fight to keep using traditional and logical names to describe their products. As part of the $100 billion EU trade agreement, Greece and Italy are trying to extend Geographic Indicators to a range of common food styles including wines…

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Brand Story and Identity key to the London Bridge Placemaking

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

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The 7 Golden Rules for Marketing to Chinese tourists in Australia

A growing tourism market with rich potential. There’s never been a better time to dust off your Mandarin textbook and shake the dust off of your Chinese New Year Dragon, because the number of Chinese visitors to Australia continues to grow rapidly and opportunities abound.…

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KLM extends their brand experience beyond the skies

Building Broader Brand Relationships is Good for Business. Many years ago, back when Apple was a personal computer business, Steve Jobs had a vision for Apple to play a valued part in more of the 1440 minutes in every person’s day than any other brand.…

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Brands we love – Royal Botanic Gardens

The Royal Botanic Gardens is one of my favourite places in Melbourne. Famous for their beautiful gardens, conservation of plants, and their visitor and education programs, the organisation does great work around sharing the importance of plants to life. To me it’s the gardens that…

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Brand Australia set to break world record for economic prosperity

The gold medal for the longest running strong economy goes to… On April 1st Australia is to to achieve a truly remarkable milestone, and one that most of us will be floored to discover. Australia will likely be able to lay claim to the title…

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Building Loved Brands – A Presentation by Truly Deeply Founder; Dave Ansett

Truly Deeply founder; Dave Ansett talks place branding at the Greater Geelong and Bellarine Tourism Excellence Summit. In his conference presentation today, Dave will be presenting the 12 attributes of loved brands with a particular focus on building place brands. Presenting to a host of…

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Real and raw place brand storytelling evokes a city’s pride

An honest portrayal of a city’s grim and glory. Place branding is all about capturing the spirit and feel of a country, city or region in a way that alights the vivacity, tranquility, culture, vibrancy and lifestyle of that place in our eyes. The best…

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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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The NZ flag debate: Creating a brandmark for New Zealand

New Zealand is currently in the process of deciding whether to adopt a new flag. I’ve been watching the debate with interest and I’m surprised that there is resistance amongst the Kiwis and a large number of people are not ready for a change. What…

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Why Increasing our Intake of Refugees is exactly what 'Brand Australia' needs right now

Australia’s Brand Reputation has been taking a beating It’s been a pretty crap month-or-two for Brand Australia with our reputation taking a rightful whacking overseas thanks to coverage of the ‘Adam Goodes racist booing saga’ and ‘tennis bad boy’ Nick Kyrgios seemingly making a dick…

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Victoria's new brand identity fails to deliver the best of anything

Will Victoria’s New Brand Identity Hit The Mark? Victorian Premier Dan Andrews today released a new brand mark for Victoria with a matching sister mark for Melbourne. Mr Andrews told the media; “The new Brand Victoria and Brand Melbourne will replace a patchwork of confusing…

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