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Fake personal branding. Have we moved from real people to puppets?

No longer true blue, Aussie pollies are being shaped to ‘fit’ the party image and narrative. The role of personal branding has been impacted significantly by the shift towards more populist politics. In the past, political leaders like Whitlam, Hawke, Menzies and even Howard stood…

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Brand Design Fail – Is this the worst piece of political design ever?

. Misunderstanding the visual language of political brands – How could they have got it so wrong? The Victorian Liberal Party recently released a T-shirt designed for its members to wear on upcoming election day. The T-shirt features a blue fist holding a paint brush…

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