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Porsche’s blind trade is a brilliant brand teaser

Would you swap your car for a new Porsche – even if you didn’t know what the actual car is? Thousands in the Netherlands have already signed away their car in the hope they can be the one to nab this new mystery beauty. Launched…

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Porsche's targeted brand presence

While attending one of our global E3 agency network meetings in Boston USA in the later part of 2012, I was exposed to a really targeted brand presence initiative by Porsche. During a post afternoon session I was out for a quick walk and happened…

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