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Aston Martin’s audacious brand gesture

Aston Martin has announced the ultimate collectors toy with the news they are going to make 28 Goldfinger DB5 reproductions. Aston Martin is working with EON Productions and Chris Corbould the special effects wizard whose resume includes Star Wars, Batman and all the Bond movies…

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Truly Deeply creates new premium baby formula brand for China

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…

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Mercedes Man – star brand extension or stinker?

Mercedes has followed a number of fashion brands and celebrities who have tried to leverage their status to create a brand fragrance. Their new range of fragrances are now available at Chemist Warehouse but is this good for the Mercedes brand? For many premium fashion…

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