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Our branding article for The Melbourne Review – Walking with Retail Dinosaurs

This year we began writ­ing a reg­u­lar col­umn on brand­ing for The Mel­bourne Review. This third of our arti­cles presents an insight into the new world of retail and the struggle of traditional retailers to adapt. Twenty five year old student Jessica Waters was recently…

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Our branding article for The Melbourne Review – Private Label Needs Public Disclosure

This year we began writing a regular column on branding for The Melbourne Review. This second of our articles explores the impact of private label brands on the retail landscape. Whichever way you cut it, the growth in private label brands is going to continue…

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