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Ikea bike strengthens the brand’s smart urban living image

Swedish home furniture giant Ikea’s commuter bike, ‘Sladda’ is another brand reputation proof point. Ikea has built their reputation on providing affordable stylish urban living. However, in the past couple of years, the brand has stepped up its product development to extend its dominance in…

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#ChocPlusWhat – Cadbury Dairy Milk joins forces with Vegemite

We are happy little Vegemite’s… with a sweet tooth! There has been some speculation whether or not Cadbury Dairy Milk would join forces with Vegemite, and last week the chocolate powerhouse announced it will create a Vegemite flavoured chocolate bar that will hit the shelves…

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Coopers Clear Muddies the Brand

Brand Aligned Product Extension – It’s not Rocket Surgery There’s no doubt product line extension is critically important to engage with an increasingly splintering consumer market. For many brands, going to market with the same handful of products with broad appeal is a sure recipe…

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