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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Banksy strikes again

Banksy has popped up in the heart of London this week, unveiling two new murals close to the capital’s Barbican Centre. Banksy has described the murals as an “(unofficial) collaboration” with the upcoming centre’s exhibition of Jean-Michel Basquiat, an American artist who started his career off as…

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Celebrating 70 Years of Christian Dior

Celebrating the seventieth anniversary of the House of Dior, the National Gallery of Victoria is currently showing The House of Dior: Seventy Years of Haute Couture, a unique collaboration between the NGV and the House of Dior, featuring more than 140 stunning Dior garments. Exclusive to Melbourne,…

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8 Amazing Creatives to follow on Insta

I’m sure we have all been there, sitting in front of the computer hoping for some divine creative inspiration to get the design juices flowing. You have trawled through your normal go-to inspiration sites but came up empty. You have made plenty of excuses to…

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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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David Jones – One Name: Endless Possibilities

Department store giant David Jones unveils new Spring/Summer 2016 collections and new brand promise. Department store giant David Jones has launched their new Spring/Summer 2016 collections, along with a new brand promise ‘One Name: Endless Possibilities’. The new campaign was launched over the weekend, with…

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Nokia plans for a global comeback – Will consumers embrace the once beloved brand?

The Finnish company signs a new agreement, making a comeback doing what they once did best, but is the boat already too far gone?  Two years after Microsoft’s mistreatment of Nokia’s mobile business, the Finland based company has signed a new strategic brand and intellectual…

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5 reasons behind Donald Trump’s thriving personal brand

Donald Trump has one of the strongest brands in the world right now, and he didn’t have to change a thing to get there. Donald Trump has become one of the most powerful brands in the world, with the Trump boom continuing to grow every day. Trump has demonstrated…

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Anthony Bourdain – A Lesson in Creating a Powerful Personal Brand

Open your mind, get up off the couch, move.  Anthony Bourdain is a reality TV personality, chef and author who has been exploring the world and sharing his travels with us all on his series No Reservations, The Layover, and Part’s Unknown. Bourdain has been in…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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