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Australian winemakers fight to keep the prosecco name and their brand value.

Trademark and naming battle. Should Aussies fight to keep using prosecco or create their own regional or wine style brand? Following on from France’s successful trademarking of Champagne, Italy is now trying to stop Australian wineries using the prosecco name. The challenge to the use…

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Beechworth Bakery – leveraging provenance into country greatness

Evolving and taking brand ownership of being the best country bakery is a big call, but doing it in not just one town but across multiple locations is quite a feat. Beechworth Bakery has done just that. Leveraging their provenance and heritage from the small…

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