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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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Qantas rebrand – new era spirit or just spiritless?

Australia’s national carrier just launched its refreshed brand identity. It’s being positioned as “a new era, same spirit”. The Qantas rebrand is being linked to the airline’s new fleet of Dreamliner aircraft. It follows a series of service and product improvements. “This is not just…

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Qantas disrupts the market by diversifying to health insurance

Yesterday Qantas Airlines have launched an addition to their diversified business portfolio, Qantas Assure, health insurance for Qantas Frequent Flyer Members. Their big budget ATL campaign features cool-as-f*ck Hollywood actor, Christopher Walken, so you can only imagine how much they’ve spent! This big move is significant for both the…

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Qantas finally learns how to spell… it's brand name

High Flying Brand Engagement After decades of incorrect spelling Australia’s biggest airline brand Quantas has corrected the spelling of its own name. On the first of the month Quantas announced they would be changing the spelling of their name in line with correct convention of…

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New Virgin Australia campaign positions airline as the ‘stylish’ brand

Virgin Velocity members received an exclusive preview of Virgin Australia’s new commercial over the weekend. According to the email we are supposed to “keep it between us for now” but I’m guessing that they won’t mind us sharing with our Madly readers.

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The Qantas Virgin Brand Mind Games

Virgin Australia’s  John Borghetti has all the moves! For as long as Alan Joyce has been CEO of Qantas he seems to have been at logger heads with key stakeholders. Not so long ago it was with his pilots and currently it is with a…

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Air New Zealand – The Kiwi Sceptics

The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case…

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The Power of Brands – when 'Sorry' is the hardest word to Say

Qantas celebrated its 91st birthday yesterday with the launch of its new new Boeing 787 Dreamliner with little ceremony.  The more subdued approach to the milestone and the new plane is a sign of the company’s desire to avoid any negative media attention.  In recent…

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Best practice for brands is problematic

Business literature keeps advocating the need for businesses to pursue best practice. To aspire to achieve against a set of metrics that are considered optimum performance in a given category. However, the extent to which brands seek to identify best practice performers amongst their competitors,…

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Qantas brand needs a safety net!

As a brand agency we are regularly exploring with clients the brand values they need to live to give their brand the marketing positioning they wish to achieve. Regularly in those conversations we use an airline example to explain how some brand values are mandatory,…

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SOLO Lucky Undies – Brand Campaign

Being an avid sports enthusiast (in particular the round ball game) I went to the Socceroos farewell game against New Zealand on Monday night at the MCG. Now I’m going into detail about the match (fair to say it wasn’t pretty) but upon entering the…

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Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends…

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