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Truly Deeply activates Etto with a delicious integrated campaign

Following our brand development work for Etto, we have been busy producing an integrated campaign to drive awareness and increase sales for the Italian street food brand. With smart local marketing solutions, Truly Deeply has helped Etto appear ‘bigger’ than it is. As a result,…

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The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It's Not to 'Start with a Billion Dollars')

Last week, the fast-food company Chipotle released a new marketing program, “The Scarecrow,” which depicts a kind of creepy, dystopian world that makes a heart-wrenching statement about the sorry state of industrial food production. In less than a week after its release on Wednesday, 9/11,…

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