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RACV good Samaritan gesture delivers priceless brand engagement

RACV lives their tagline ‘we’re there for you’ and builds significant brand appeal. During the weekend, the RACV brand got a major boost and it wasn’t due to any stunt, advertising or social activation. This is a genuine example of RACV living their brand beliefs…

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RACV – The 4 keys to perfect brand extension

The RACV has provided us with a perfect example of a brand extension with a product that leverages all the good work they’ve done building a reputation based on simple products you can trust and a great service ethic. The product is RACV home cover.…

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