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Amazon’s Australian launch – A radio interview with Truly Deeply Founder; Dave Ansett

Who’s afraid of the big, bad, Amazon? Amazon soft launched in Australia this week to much anticipation. National radio network TripleM spoke to Truly Deeply Founder and creator of brands; Dave Ansett to get his view on what their arrival meant for Australian retailers. You…

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Private School differentiates their brand with plenty of puff

A Unique Brand Soundtrack. I was out for a run recently (paying for it today) and as my path took me through a beautiful patch of suburban Melbourne I was greeted by the faint strain of bagpipes. The sound was at once foreign and charmingly…

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Melbourne Cup Carnival Marquees – A brand investment or ego-driven indulgence?

I have to admit I love this time of year. As the Spring Racing Carnival hits full swing, Melbourne turns into a town of glamour and excitement where it seems everyone is a racing aficionado, and dressed accordingly. As the center of the Carnival universe,…

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KFCs Halloween brand gesture a huge hit in the US

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

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Tips for Bloggers – Micro Brand Influencers

If there’s one brand trend we’ve seen explode over the last five years it’s the role of micro-influencers. Typically bloggers (but also instagrammers, facebookers and Twitterers), micro influencers stand at the center of a community, attracted and bound by a shared interest. These influencers produce…

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Is Oscar the world’s most innovative Health Insurance brand?

A health insurer deliberately catering toward digital natives. New US health insurance company Oscar has been called the Warby Parker for health insurance. Warby Parker is a Silicon Valley darling, an online glasses retailer who came out of left field in the US to disrupt their…

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In the end clients bear the cost of tighter budgets

The Greatest Barrier to Creativity. I recently read a great short article on Creative Review where three of the UK’s creative pioneers were asked their view on the greatest barriers to producing creative work. The article interviewed Caroline Pay, Joint Chief Creative Officer of Grey…

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Adidas’ Parley collection – A brilliant Shared Value brand strategy

Creating a Powerful ‘Shared Value’ Brand Strategy At Truly Deeply we have a strong belief around business and brands being as good for the world and society as they are for their shareholders. Yes, this is about making the world a better place, but more-so…

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Bridge Theatre Brand Identity – beautifully unique brand design

Brand Identity Design I Love. Located in London, The Bridge Theatre will be the official home of the London Theatre Company, an independent producing company focusing on new shows, as well as staging the occasional classic. This simple but powerful identity for the new theater…

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NSW Government to write-off brand equity worth millions of dollars

Poor Government brand policy will prove costly. With the exception of creating a brand to attract tourism to our shores, the various layers of Government in Australia have never shown an understanding of the value of brand. When compared to the Governments of Europe and…

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Cannabis product packaging design takes a serious approach to brand building

The new cannabis category takes a professional approach to packaging design Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into high-quality, potent concentrates. A new company based in Denver, Colorado, which is one of the nearly 30…

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The Experience Economy – Airbnb trips available on Zola wedding registry

The days of the casserole dish wedding gift are done. Global wedding registry site Zola has partnered-up with Airbnb to offer Airbnb gift cards as part of their offering. The move makes perfect sense to me. The experience economy shows no sign of weakening with the…

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