We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Why Rebrand?

The how and why of rebranding. Whether you’re planning on attracting new clients and customers, selling more products and services, growing awareness or growing margins, re-branding is a truly effective strategy for your business. Your brand can require updating for a multitude of reasons including;…

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Truly Deeply Creative – A Timeline of our Brand Identity Projects

A Demonstration of our Credentials as Brand Identity Design Specialists It struck me recently that as a brand strategy and communications agency we’ve worked with a ton of brand identity clients over the years from an amazingly wide range of categories, and yet nowhere have…

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Banksy strikes again

Banksy has popped up in the heart of London this week, unveiling two new murals close to the capital’s Barbican Centre. Banksy has described the murals as an “(unofficial) collaboration” with the upcoming centre’s exhibition of Jean-Michel Basquiat, an American artist who started his career off as…

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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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How hotels have responded to the rise of Airbnb

The changing landscape of hotel accommodation to target millennial travellers Since Airbnb’s disruption of the hotel industry from its inception in 2008, and pioneering a shift toward the sharing economy, many have predicted the demise of traditional hotels as a result. While younger travellers have…

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Harley Davidson – Breaking from Tradition to Target Millennials

Harley Davidson steers in a new direction with their latest creative campaign. Harley Davidson has been able to build a brand that goes beyond just a brand name, it has become a legend. Any mention of the brand evokes images of long highways through classic American landscapes,…

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The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

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4 Basic Rules for Brand Survival

4 Basic rules the top brands are using to ensure brand survival Branding is one of the key areas a business should focus on in order to differentiate themselves within a crowded market. Brands that we have grown to love, would not have had such an immense…

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The rise of video content marketing continues

WebMD announces their plan to capitalise on video content marketing During their first appearance at the Digital Content NewFronts, WebMD announced to media buyers they will be intensifying their video marketing efforts. Shifting from predominantly being known for medical diseases and conditions, to lifestyle content…

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The Power of Australian Made Products in the Chinese Market

Australian business ‘Green and Clean’ sells bottled Australian air to China The Chinese markets growing demand for all things Australian continues to boom, from iron ore, to real estate, to baby formula and now Australian air. With China’s emerging middle class becoming increasingly worried about…

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5 reasons behind Donald Trump’s thriving personal brand

Donald Trump has one of the strongest brands in the world right now, and he didn’t have to change a thing to get there. Donald Trump has become one of the most powerful brands in the world, with the Trump boom continuing to grow every day. Trump has demonstrated…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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