We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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How Bud defied consumer research to create a viral campaign

Creating a viral campaign with moments of nonsense and fun. If you’ve come across the “Dilly Dilly” movement on social media recently, you can thank Bud Light for turning the phrase into a catch-cry for the end of 2017. In a recent interview with Business…

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Refreshingly beautiful beer packaging design from Norway

Krone Organic Pilsner – A deliciously refreshing drop of beer branding. Norwegian brewery; Norbrew have released a new Pilsner called ‘Krone’, which is Norwegian for ‘Crown.’ The product is brewed using just four organic raw ingredients. This simple brewing recipe is reflected in the packaging…

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Amazon’s Australian launch – A radio interview with Truly Deeply Founder; Dave Ansett

Who’s afraid of the big, bad, Amazon? Amazon soft launched in Australia this week to much anticipation. National radio network TripleM spoke to Truly Deeply Founder and creator of brands; Dave Ansett to get his view on what their arrival meant for Australian retailers. You…

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Our Public Sector Week branding and event activation design

A big, bold brand for an event for big ideas IPAA Victoria Public Sector Week 2017 is the only event that brings together the entire Victorian public sector in one location to drive fresh thinking and a create a better future for all Victorians. The…

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5 Reasons: Why your brand is not able to target Millennials?

Today’s guest post is a ripping article by George Mackenzie from Sydney-based digital agency Octos. Millennials are possibly the hardest of all market segments for brands to engage with. The group is diverse in age, interest and the way they self identify, making them something…

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Bank First or Customer First? Confusing rebrand messaging.

New look, new name with a contradictory sales pitch. Next month Victorian Teachers Mutual Bank will relaunch as Bank First. The new name and identity gives the bank a much simpler and stronger name to compete with other mutual banks. It also shifts the brand…

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Private School differentiates their brand with plenty of puff

A Unique Brand Soundtrack. I was out for a run recently (paying for it today) and as my path took me through a beautiful patch of suburban Melbourne I was greeted by the faint strain of bagpipes. The sound was at once foreign and charmingly…

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Brands celebrate Twitter’s new 280 character count

For those who missed it, Twitter recently increased their character count from 140 to 280. This means that Twitter users (and brands) are now able to say twice as much on the social media platform as they previously could. A number of brands took the…

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A delicious Easter shopping center brand activation for Lindt

Six Tips for Shopping Center Brand Activation. Westfield London created this brand activation with Lindt Chocolates in the UK. The magic meadow and maze enchanted children and families who engaged with several giant, iconic gold Lindt bunnies and Master Chocolatiers. Designed to drive sales throughout…

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Melbourne Cup Carnival Marquees – A brand investment or ego-driven indulgence?

I have to admit I love this time of year. As the Spring Racing Carnival hits full swing, Melbourne turns into a town of glamour and excitement where it seems everyone is a racing aficionado, and dressed accordingly. As the center of the Carnival universe,…

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KFCs Halloween brand gesture a huge hit in the US

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

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Amazon’s vertical shift from brand seller to brand owner (and seller)

Amazon Builds their House of Brands. New’s this week that Amazon has been advertising for brand managers to create  a private label of Sportswear Apparel is another indicator of the online retail giants ambition to become an owner as well as a seller of brands.…

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