In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.


By Category

The Great Texan Brand Identity Recycling Scheme

We Picked it First Following-on from our article last week about the value of recycling brand identity elements comes this trans atlantic/pacific love match. The story goes that the CFO of the City of Lubbock in Texas spotted the brand identity of the Shire of…

Read more »