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GMHBA Brand Kicking Goals for Kids

While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals and are donating $100 dollars to charity for every goal kicked in…

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Regional Brand will be a Winner

A case study in collaboration Natalie Greenwood and Michael Brouwer have created Greenhood Organic Farms at Timboon, in Victoria’s southwest and it provides a very clever example of how regional brands should be thinking. They are proactively creating a structure for the farm that builds…

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New GMHBA campaign heroes customer service

Truly Deeply’s new campaign for health insurer GMHBA brings to life one of the brand’s biggest strengths, their customer service.

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Proudly local – A fresh brand identity for GMHBA health insurance

We are proud to share our brand strategy and design work for health insurer, GMHBA. A small regional brand, GMHBA has to compete with large multi-national and national brands but it cannot match their significantly larger marketing budgets. Despite very high levels of member satisfaction…

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