Blog

By Category


Building Loved Brands – A Presentation by Truly Deeply Founder; Dave Ansett

Truly Deeply founder; Dave Ansett talks place branding at the Greater Geelong and Bellarine Tourism Excellence Summit. In his conference presentation today, Dave will be presenting the 12 attributes of loved brands with a particular focus on building place brands. Presenting to a host of…

Read more »

GMHBA Brand Kicking Goals for Kids

While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals and are donating $100 dollars to charity for every goal kicked in…

Read more »

Place Branding – Sweden's New Brand Identity

Last week the government of Sweden unveiled a new brand identity for the country to combine the Swedish ministries, agencies, and businesses under a single unified look. As you can imagine, the re-branding of a country is not an everyday occurrence and represents possibly the…

Read more »

How to bring a local brand to life

We always encourage our clients to find interesting relevant to promote their brand. So when we found out our Client GMHBA, a local Victorian Health Insurer, was going to become the main sponsor for Lorne Pier to Pub we were delighted. As an organisation that…

Read more »

Regional Branding – You have to own something

Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance…

Read more »