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Jones Lang LaSalle rebrands with the acronym ‘JLL’

Jones Lang LaSalle has joined the likes of PWC, KFC, NAB, BP and LG by shortening their brand name to ‘JLL’. While the brand was always a bit of a mouthful, the new acronym is still clunky and it doesn’t feel like a name that…

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Brand Name – Would You Change?

  PwC renames their acquisition Towards the end of last year we got the news that global accounting giant PwC had acquired specialist strategy consulting firm Booz & Co. It all made infinite sense. Extend their professional services offering and leverage the synergies between accounting…

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