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Unique brand identity design inspired by the intersection of two cultures

Inspiring Brand Identity Design Regardless of the category, the most innovative, memorable and unique brand identities are often inspired by the intersection of two, unrelated parts of the proposition. With virtually every category crowded by ‘me-too’ competition, the valuable new space for brands is in…

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An Evening with George Calombaris – A Delicious Brand Experience

Question: When is a Restaurant Brand more than a Restaurant Brand? Answer: When it turns into Gastrontainment. A few weeks ago I enjoyed a brilliant brand experience at the recently opened St. Katherines restaurant in Kew. St Katherines is the latest restaurant (that makes five…

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