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Our Brand Strategy for Fonda Mexican sets the path for future growth.

Brand Strategy provides clear direction for business growth Fonda Mexican is a group of eight restaurants located in Melbourne and Sydney. Fonda have redefined Mexican in Australia, shifting market awareness from unhealthy Tex Mex to a healthier, more contemporary Fresh Mexican. Fonda are seen as…

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A $243 sandwich: the positioning power of ultra premium product

Don Wagyu leverages premium positioning to stand-out in a crowded food market. I recently read about a new fast casual Japanese Sandwich concept from New York called Don Wagyu. The article I read spoke about their hero product, The Ozaki, a wagyu beef sandwich that…

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KFCs Halloween brand gesture a huge hit in the US

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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Why the most powerful healthy eating brand proposition is fast food

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

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Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

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Political Incorrectness and Brand Differentiation

Can Political Incorrectness ever be a valid brand communication strategy? OK, so this may be skirting the boundaries of sensitivity and taste, but sometimes the most interesting strategies are found where others fear to tread. When it comes to political correctness, most clients want to…

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Look, up in the sky… Melbourne's Jafflechute launches in the Big Apple.

Jaffles from Heaven – A delicious take on Guerrilla Marketing Three local Melbourne lads; Adam, David & Huw have taken their Jafflechute idea to the US, via some crowd funding on Pozzible. A couple of Thursdays ago a crowd of hip New Yorkers met in…

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Brand Agency Truly Deeply featured in The New Daily

The New Daily is a brand new online news site. In their first week of publication they interviewed Truly Deeply Founder & Managing Director David Ansett about the agency, their blend of branding and entrepreneurship and Etto, the pasta bar concept they launched this year.…

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Truly Deeply activates Etto with a delicious integrated campaign

Following our brand development work for Etto, we have been busy producing an integrated campaign to drive awareness and increase sales for the Italian street food brand. With smart local marketing solutions, Truly Deeply has helped Etto appear ‘bigger’ than it is. As a result,…

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In the Press – Brand Gems on Corporate Christmas Gift Giving from the Guru, Truly Deeply's own David Ansett

Deck the Halls with Branded Beach Towels Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an…

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Sharing the Love. Melbourne Food & Wine Festival's Tasty Brand Campaign

A Tantalizing Brand Challenge Melbourne is one of the great food cities of the world. Big statement I know – but having traveled through more than two dozen cities in different countries, through Europe and Asia over the last couple of years, I feel I’m…

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