We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

Blog

By Category


My Favourite Brands – A Truly Deeply Series

Before we begin, please put on this tune. One of my favourite brands out there is French Maison Kitsuné. Don’t know it? It’s okay, I’ll introduce you to this awesome machine. I call it a machine, as the Maison Kitsuné is a lot of things:…

Read more »

How personal brand is the foundation for building your business brand

Simple Personal Branding is great for Brand Building Recently I bumped-into a friend of mine; Graeme Goldman at a business event. Graeme is one of Australia’s brilliant entrepreneurs quietly going about growing impressive businesses and brands. His retail watch business, 8th Avenue Watch Co is…

Read more »

Collaborations and why I love them

I love collaborations. I’m not sure why. Whether it’s Louis Vuitton, H&M or IKEA coupling up with a new designer, I am there. I’ve chased down press releases online, waited for collections to drop (calendar event created) and happily lined up both on- and offline to purchase. I’ll admit it:…

Read more »

What do you do as a consumer?

In the light of the recent #CoopersGate, as a consumer and a brand strategist I wonder: where do we go from here? Last week, Coopers’ beer was featured in Bible Society’s video ‘Keeping It Light’. In the video liberal party politicians, Tim Wilson and Andrew…

Read more »

H&M’s wonderful new Christmas ad shot by Wes Anderson

  Come Together – A Christmas Brand Gesture As the ‘content as entertainment’ train continues to gain momentum, Global retail brand H&M have teamed-up with film maker Wes Anderson to create a Christmas ad that is as quirkily cinematic as it is retail oriented. True…

Read more »

IKEA brand taps into a higher purpose to support the Red Cross in Syria

  Meaningful branding builds deeper customer loyalty An unwritten law of commerce is that we do business with those we like. This applies equally to B2B sales as it does to B2C where it’s often about how much we like the brand rather than the…

Read more »

Re-imagining Retail Design – A truly differentiated brand space

Fresh New Retail Design from Japan Tokyo has rightly earned the reputation for a city that thinks outside the square. Japanese design culture is often fresh, innovative and disruptive, and this retail space designed by Nobuo Araki/The Archetype is a bold example. Following-on from The…

Read more »

Woolworths free fruit for kids campaign builds on their differentiated brand proposition

Deliciously Good Brand Differentiation Australian Supermarket brand Woolworths have teamed up with celebrity endorser and fresh food campaigner; Jamie Oliver to introduce their latest in store brand initiative – fresh fruit. Launched in-store and driven by an above the line TVC campaign, Woolworths have come…

Read more »

Calling all Courageous Blondes – Lululemon Partners with Canadian Brewery

It seem’s that Lululemon is now targeting the yoga loving, beer drinkers. Who doesn’t like a cold beer after a sweaty yoga session?… The global activewear brand has partnered with Canadian based brewery, Stanley Park Brewing to create a lemon hopped ale called ‘Courageous Blonde’.

Read more »

Retail Brand Theatre – Buenos Aires beautiful bookstore

Brand theatre proves the perfect differentiator for this Buenos Aires retailer. Found in the Barrio Norte neighborhood of Buenos Aires is this stunning bookshop called El Ateneo Grand Splendid. The bookshop is the latest incarnation of the Grand Splendid Theater, which was built in 1919.…

Read more »

Harley Davidson – Breaking from Tradition to Target Millennials

Harley Davidson steers in a new direction with their latest creative campaign. Harley Davidson has been able to build a brand that goes beyond just a brand name, it has become a legend. Any mention of the brand evokes images of long highways through classic American landscapes,…

Read more »

The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

Read more »