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Why physical stores are still so important for retail brands in the digital age

Global Retailer Aldo  – Bricks & Mortar Believers Global footwear retailer Aldo has seen amazing growth to more than 2,600 stores in 100 countries. Senior Vice President of Aldo Group, Nick Martire co-founded the Aldo Product Services division which generated $1 billion in retail sales…

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Retail Brand Theatre – Buenos Aires beautiful bookstore

Brand theatre proves the perfect differentiator for this Buenos Aires retailer. Found in the Barrio Norte neighborhood of Buenos Aires is this stunning bookshop called El Ateneo Grand Splendid. The bookshop is the latest incarnation of the Grand Splendid Theater, which was built in 1919.…

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How hotels have responded to the rise of Airbnb

The changing landscape of hotel accommodation to target millennial travellers Since Airbnb’s disruption of the hotel industry from its inception in 2008, and pioneering a shift toward the sharing economy, many have predicted the demise of traditional hotels as a result. While younger travellers have…

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Australian Retailer Target loses $2b of Goodwill and Brand Value

Brand irrelevance leads to evaporating brand value Australian retailer Target has struggled in recent years to maintain a valued, differentiated consumer proposition in the market.  As competitive pricing has become a table stake rather than an active brand differentiator, mid-market retailers like Target (and the…

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Arnott’s fine for misleading packaging a warning to other brands

Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack. Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Be Cheap Or Be Interesting: How Brands Succeed

If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting. The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have…

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Movember's 2015 Campaign – Die young, as late as possible.

Unfortunately, men’s cancer and mental health is not talked about as often as other diseases, however it is a real issue that affects many people and their families. The Movember Foundation began in 2003, and has grown from just a couple thousand followers to millions…

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Unexpected brand canvases can deliver a big pay-off for customer engagement

Stunning Images Create Memorable Brand Connections Artist Julien Nonnon’s recent project projecting his stunning images onto buildings around the streets of Paris is a graphic reminder of the power of placing brand visual language in unexpected places. Even as go-to-market channels for brands splinter with…

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Value retailer Best & Less demonstrates the dollar value of branding

A Graphic Demonstration of the Value of Brand Australian value retailer Best & Less set out to demonstrate you don’t have to pay crazy prices for women’s fashion. They set-up a pop-up shop in Sydney’s CBD, branding it as LAB (an inverted acronym of Best…

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24 Show Stopping Shopping Bags – A Brilliant Brand Engagement Opportunity

Brilliant Retail Branding Billboards From fresh baked bread to adult entertainment, weight loss to health and fitness, you might be surprised how many categories can leverage the engagement power of the shopping bag. With off-shore production significantly reducing the cost of printing these brilliant little…

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Truly Deeply refreshes Warriewood Square Shopping Centre brand to embrace Northern Beaches lifestyle

New look helps sell Warriewood Square’s vision to retailers and the local community. As part of Warriewood Square Shopping Centre’s $85 million redevelopment, Truly Deeply was engaged to create an aspirational brand to capture the local spirit and build excitement for the future.

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