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Adidas shoes are garbage

The UltraBoost sneaker from Adidas’ Parley ocean plastic collection   After the recent controversy with Coles supermarkets back flipping twice on providing single use plastic bags for free, here’s some good news stories on brands getting it right when it comes to the issue of sustainability.…

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Truly Deeply creates a brand for Cammino shoes

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

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Why physical stores are still so important for retail brands in the digital age

Global Retailer Aldo  – Bricks & Mortar Believers Global footwear retailer Aldo has seen amazing growth to more than 2,600 stores in 100 countries. Senior Vice President of Aldo Group, Nick Martire co-founded the Aldo Product Services division which generated $1 billion in retail sales…

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Apple takes their retail store brand experience to the next level.

Apple Just Picked-up Their Brand Game… Again. There are few things more admirable than someone at the top of their game relentlessly pursuing a way to do things better. Apple have for several years been the number one retailer globally in terms of sales per…

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Australian Retailer Target loses $2b of Goodwill and Brand Value

Brand irrelevance leads to evaporating brand value Australian retailer Target has struggled in recent years to maintain a valued, differentiated consumer proposition in the market.  As competitive pricing has become a table stake rather than an active brand differentiator, mid-market retailers like Target (and the…

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Evidence that Woolworths Rewards has damaged the brand

One year on, evidence that Woolworths Rewards has caused brand damage and impacted the bottom line. When Woolworths relaunched their rewards programme in 2015, we commented that had the potential to alienate loyal customers and cause brand damage. Now, a Fairfax media report shows how…

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Sugar the tobacco for big food brands

Big food’s short term thinking on sugar Every day there seems to be more and more information surfacing about the activities of major food brands in response to the obesity epidemic the western world is facing. There’s little doubt they’re using their financial muscle and…

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Australian retail brand kikki.K show their customer engagement class

The most successful retailers eat, sleep and breathe brand experience After years of tough times, few retail business have maintained their commitment to creating beautiful, stylish and evocative brand experiences quite like the guys at kikki.K. It’s no secret I’m a big fan of the…

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The Apple Retail Model Continues to Boom

Apple continues to lead the pack of brand leaders Data published in Apple’s 2014 annual report and another report recently published by retail consultancy eMarketer points to the ongoing dominance of the Apple Retail Store model. With the passing of Steve Jobs many commentators have been…

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Dove relaunches brand in Japan

It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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