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Your most powerful brand influencers might be right under your nose

Brand ambassadors hidden in plain sight. Influencers have become the newest weapon in the super competitive battle for brands to stand-out. Finding the right celeb or online tribal leader to espouse the benefits of your product has become the new holy grail for brand marketers…

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Retail Brand Theatre – Buenos Aires beautiful bookstore

Brand theatre proves the perfect differentiator for this Buenos Aires retailer. Found in the Barrio Norte neighborhood of Buenos Aires is this stunning bookshop called El Ateneo Grand Splendid. The bookshop is the latest incarnation of the Grand Splendid Theater, which was built in 1919.…

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Veganz Vegan Supermarket – The Engaging Power of Brand Focus

How Brand Focus can be the best Brand Strategy One of the most powerful truisms of branding is; ‘You can’t be all things to all people’. Yet when we think about the supermarket category, and even the innovations in this space of convenience stores, mini-supermarkets…

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Fashion Retail Meets Technology in Ralph Lauren's New Smart Dressing Rooms

The Smart Technology Trend Continues for Retail Brands As retail brands continue to look at innovating their spaces to create stronger and more engaging customer experiences, Ralph Lauren in New York has gone high tech.

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Australian retail brand kikki.K show their customer engagement class

The most successful retailers eat, sleep and breathe brand experience After years of tough times, few retail business have maintained their commitment to creating beautiful, stylish and evocative brand experiences quite like the guys at kikki.K. It’s no secret I’m a big fan of the…

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Good things happen when brands deliver on their promises

Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if it’s not being delivered on in a substantial way.

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Are snack brands leveraging Canteen cred to mislead parents?

Guys, Honesty Builds Brand Loyalty. In the highly competitive snack food category the current battlefront is a brand’s ability to successfully position its products as ‘healthy’ in the minds of consumers. As brands seek to gain every advantage there’s been a shift from hard earned…

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How brand loyalty programs can kill-off customer loyalty

Times are tough enough in retail land without disappointing loyal customers Last weekend my wife went shopping for some new bedding. As has become habit she headed straight to our local Adairs, a chain of homewares and manchester retail stores in Australia. We’ve been members…

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24 Show Stopping Shopping Bags – A Brilliant Brand Engagement Opportunity

Brilliant Retail Branding Billboards From fresh baked bread to adult entertainment, weight loss to health and fitness, you might be surprised how many categories can leverage the engagement power of the shopping bag. With off-shore production significantly reducing the cost of printing these brilliant little…

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