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Merry Christmas from Truly Deeply (and UK retailer John Lewis)

We’ve continued the tradition of sharing our favorite Christmas TV commercials. The festive season is not only an important time for brands to reach-out to their customers to garner their pre-Christmas purchasing, but it’s also a time that audiences are more open to emotionally connecting…

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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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Why physical stores are still so important for retail brands in the digital age

Global Retailer Aldo  – Bricks & Mortar Believers Global footwear retailer Aldo has seen amazing growth to more than 2,600 stores in 100 countries. Senior Vice President of Aldo Group, Nick Martire co-founded the Aldo Product Services division which generated $1 billion in retail sales…

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Three Ways Retailers Are Scaring Away Ready-to-Buy Customers

The way customers buy has changed I recently read a great article on Curalate by Jarred Shelley, Head of Content Strategy that captured one of the great challenges fro retail brands in today’s ever-changed marketplace. The article talks through a shopping experience that is reflective…

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What Amazon’s Australian launch means for local retail brands

With Amazon’s launch into the Australian market around the corner, the picture of what that means for Australian consumers and retailers is becoming clearer. For Australian consumers, Amazon is likely to wind-up offering everything from fresh and non perishable groceries, beauty products, wine, clothing and…

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KolesWorth – Revealing the layers of successful SME branding

There’s more to branding than meets the eye Recently a small, independent supermarket opened at our local shopping strip. I was immediately drawn to the name and brand identity which are  naively unethical and amusing in equal measures. It turns out this is the fifth…

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Woolworths free fruit for kids campaign builds on their differentiated brand proposition

Deliciously Good Brand Differentiation Australian Supermarket brand Woolworths have teamed up with celebrity endorser and fresh food campaigner; Jamie Oliver to introduce their latest in store brand initiative – fresh fruit. Launched in-store and driven by an above the line TVC campaign, Woolworths have come…

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Retail Brand Theatre – Buenos Aires beautiful bookstore

Brand theatre proves the perfect differentiator for this Buenos Aires retailer. Found in the Barrio Norte neighborhood of Buenos Aires is this stunning bookshop called El Ateneo Grand Splendid. The bookshop is the latest incarnation of the Grand Splendid Theater, which was built in 1919.…

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The 4 critical numbers to understanding changing consumer behavior for brands

Customer Evolution – The Important Numbers for the Future of Retail Brands Recently I attended a presentation on Global Trends in Retail put on by PWC. One of the speakers was Dr Violet Lazarevic from Monash Business Schools ‘Australian Consumer, Retail, and Services’ Research Unit…

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Australian Retailer Target loses $2b of Goodwill and Brand Value

Brand irrelevance leads to evaporating brand value Australian retailer Target has struggled in recent years to maintain a valued, differentiated consumer proposition in the market.  As competitive pricing has become a table stake rather than an active brand differentiator, mid-market retailers like Target (and the…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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