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A lesson in Branding from online retailer Brandless – #ironic.

Another Retail Disruptor Gets Physical. US online retailer; ‘Brandless’ made waves this week when it opened it’s first physical pop-up in West Hollywood, LA. The proposition of this retailer is an unbranded (plain label) $3-everything approach, taking the private label mindset and disrupting it. Brandless…

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When Brand Cannibalisation Backfires

How Wesfarmers’ cannibalisation strategy backfired, leading to Target’s downfall Brand cannibalisation occurs when a company offers a brand, product or service that directly competes with another within the same company. When this level of internal competition is directly head-to-head, only the strongest will survive. Australian consumers…

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The Power of Australian Made Products in the Chinese Market

Australian business ‘Green and Clean’ sells bottled Australian air to China The Chinese markets growing demand for all things Australian continues to boom, from iron ore, to real estate, to baby formula and now Australian air. With China’s emerging middle class becoming increasingly worried about…

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Arnott’s fine for misleading packaging a warning to other brands

Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack. Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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The evolution of fashion footwear brands now embracing comfortable and stylish shoes

Fashion brands are embracing the shift in everyday footwear. Surprisingly in the past few years, comfortable footwear for women (and men) has become more popular than ever before. But is style compromised?

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Be Cheap Or Be Interesting: How Brands Succeed

If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting. The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have…

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Unexpected brand canvases can deliver a big pay-off for customer engagement

Stunning Images Create Memorable Brand Connections Artist Julien Nonnon’s recent project projecting his stunning images onto buildings around the streets of Paris is a graphic reminder of the power of placing brand visual language in unexpected places. Even as go-to-market channels for brands splinter with…

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Value retailer Best & Less demonstrates the dollar value of branding

A Graphic Demonstration of the Value of Brand Australian value retailer Best & Less set out to demonstrate you don’t have to pay crazy prices for women’s fashion. They set-up a pop-up shop in Sydney’s CBD, branding it as LAB (an inverted acronym of Best…

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24 Show Stopping Shopping Bags – A Brilliant Brand Engagement Opportunity

Brilliant Retail Branding Billboards From fresh baked bread to adult entertainment, weight loss to health and fitness, you might be surprised how many categories can leverage the engagement power of the shopping bag. With off-shore production significantly reducing the cost of printing these brilliant little…

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Truly Deeply refreshes Warriewood Square Shopping Centre brand to embrace Northern Beaches lifestyle

New look helps sell Warriewood Square’s vision to retailers and the local community. As part of Warriewood Square Shopping Centre’s $85 million redevelopment, Truly Deeply was engaged to create an aspirational brand to capture the local spirit and build excitement for the future.

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Bonds celebrate 100 years with it’s biggest campaign yet.

Australian’s of all ages come together to celebrate Bonds 100th birthday with song and dance. Turning 100 is kind of a big deal for a retail brand.

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