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Merry Christmas from Truly Deeply (and UK retailer John Lewis)

We’ve continued the tradition of sharing our favorite Christmas TV commercials. The festive season is not only an important time for brands to reach-out to their customers to garner their pre-Christmas purchasing, but it’s also a time that audiences are more open to emotionally connecting…

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Old branding lesson in a new world from Tiffany & Co.

Don’t throw the marketing baby out with the bathwater. This recent ad for Tiffany & Co. reminded me of the power of media placement. As the brand world continues to evolve and become more complex, it’s useful to keep in mind that some of the…

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Adidas & Alexander Wang second collab breaks the retail rules

A Masterclass in New Retail Brand Mindset Following-on from their first collaboration in 2016, Alexander Wang and adidas have again steered clear of a standard retail approach. Last year’s collaboration was released through pop-up trucks in New York, London and Tokyo. Staying true to their…

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Moby Mart – A Disruptive Convenience Retail Model

From the same crew who brought us Wheely’s bike cafes, comes Moby Mart. A few years back we wrote about Wheely’s an organisation looking to disrupt the cafe market with their new model of pedal powered, solar powered, low on carbon footprint, high on smarts…

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The Rising Need for Brands to Change and Expand Competitive Sets

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. At BrandHook we talk about the 7 ways consumer behaviour has changed but after attending last week’s Mumbrella Retail & Marketing Summit it was…

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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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IKEA brand taps into a higher purpose to support the Red Cross in Syria

  Meaningful branding builds deeper customer loyalty An unwritten law of commerce is that we do business with those we like. This applies equally to B2B sales as it does to B2C where it’s often about how much we like the brand rather than the…

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How brand loyalty programs can kill-off customer loyalty

Times are tough enough in retail land without disappointing loyal customers Last weekend my wife went shopping for some new bedding. As has become habit she headed straight to our local Adairs, a chain of homewares and manchester retail stores in Australia. We’ve been members…

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

Leading the New World of Mobile for Retail Brands Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails…

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Walmart's 'Store For Good' is a reminder that brands need a Greater Purpose

Big Brand and Big Heart? US Mega-retailer Walmart, seen by many small town business owners as an enemy to community and local business in general is working overtime to turn the tide of public sentiment. Store for Good is a program Walmart is developing in…

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