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"When I get back home someday, if I do, I won't be a stranger" – Skype bringing the heavy emotional artillery

Skype – the online video messaging giant – recently released a series of advertisements that focus on the lives of several people and how Skype has become crucial for them in order to stay connected with distant loved ones. The adverts are the latest in…

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Creating fiction through illusion – Leandro Erlich's Dalston House in London

Master of illusion, Leandro Erlich twists reality to create uncanny scenarios and impossible spaces. In his latest work, Dalston House (commissioned by London’s Barbican) Erlich creates a bizarre illusion, using a house facade which lies flat on the ground and mirrors positioned at a 45° angle overhead.…

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Truly Deeply proudly creates Aussie brand ‘Get Farmed!’

Truly Deeply is proud to showcase our brand strategy and design work for Get Farmed! a new range of all Australian breakfast cereals and muesli bars. Inspired by the fresh and wholesome all-Australian ingredients, the brand heroes local farmers and celebrates the unprocessed bounty of…

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Unconscious Bias Works Against Gillard Personal Brand

Gender bias most certainly did play a role in the demise of Julia Gillard. Even if it was unconscious. Unconscious bias is innate within each and every one of us. Our instinct will often seek out people we assume are similar to us (and Julia…

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Branding Politics

In the aftermath of the recent Rudd-Gillard leadership debacle within the Australian Labour party I think it’s fitting to take look at some of the best political branding moments.

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Lessons in Brand Language

Recently I lost the entire index of contacts on my phone and the only thing I was left was a list of conversations categorised by date. Consequently the only way to decipher a contact’s name and number was to identify the conversation. Suddenly my phone did not seem…

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Truly Deeply creates new social shopping brand ‘Set That’

Truly Deeply is proud to showcase our brand strategy and identity work for Set That, a revolutionary new social commerce website. Set That is a hub where shoppers, designers, stylists, experts, curators and retailers come together to experience online shopping and share their ideas.

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Crowd Sourcing Big Lessons

  Earlier in the year we wrote about the new collaborative spirit playing out in the world of brands, including crowd funding by entrepreneurial individuals and enterprises. Recently in rural Australia we have witnessed a new frontier for such activities in the form of crowd…

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Myspace back from brand hell – maybe?

  Earlier this month, a Justin Timberlake-backed Myspace reintroduced itself to the public. This time around they are repositioning themselves as a music-oriented, online social space – following their ill-fated attempt at a revival during the turn of the decade. To mark this return, they’ve…

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Brand respect. Turning complaints into advocacy.

Promises are easily made but delivering on them is a constant challenge for any brand. One of the biggest tests for a brand is not in making the sale – it is in how they respond when the customer has a problem. How you treat…

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Tom Waterhouse retracts but has the damage to his brand already been done?

Just a week after I last wrote about The Rise and Potential Fall of the Tom Waterhouse Brand, Tom publicly apologised for excessive use of advertising. In the same breath that he apologised he justified the former over use of his advertising campaigns because of…

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Australia's wedding industry shifts away from the mainstream

The wedding industry is a fairly unique retail category, with short-term customers who, whilst being ultra-committed, are generally inexperienced in the area and unlikely to bring repeat business. Brands in this sector are notorious for exploiting these short-term relationships by overcharging and often under-delivering.

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