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Old branding lesson in a new world from Tiffany & Co.

Don’t throw the marketing baby out with the bathwater. This recent ad for Tiffany & Co. reminded me of the power of media placement. As the brand world continues to evolve and become more complex, it’s useful to keep in mind that some of the…

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5 charts that explain the growth in experiential retail

Brands find innovative ways to merge entertainment and technology with traditional shopping to survive. ‘Experiential Retail’ or ‘Retailtainment’ is one of the biggest growth areas in retail at the moment. Just like Google’s pop up store in Manhattan, brands are constantly seeking innovative ways to…

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Responsible brands: Target commits to new climate policy

Brands continue to lead the way, as governments drag their feet on climate policy. Despite the political climate in their homeland, US retail chain Target, has recognised the big role it has to play in combating the effects of climate change. Importantly, their new climate…

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Study finds Gen Ys value retail sales staff more than boomers

Survey of US consumers finds human interaction is still important in retail New study questions the preconceived notions that younger consumers are eager for robots to replace sales staff. ChargeItSpot, a provider of cell phone charging stations for major retailers in the USA, found that…

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JB Hi-Fi Group CEO shares insights on brand survival post Amazon

How Australia’s largest home entertainment brand is preparing for Amazon’s arrival in Australian. Recently ranked the 9th strongest brand in Australia, JB Hi-Fi is an Aussie success story but is this all about to change for the retail giant? Last week JB Hi-Fi’s Group Chief…

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Brandless but far from being unbranded

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our ancestors bought basics supplies from their local store. They…

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What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

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What Amazon’s Australian launch means for local retail brands

With Amazon’s launch into the Australian market around the corner, the picture of what that means for Australian consumers and retailers is becoming clearer. For Australian consumers, Amazon is likely to wind-up offering everything from fresh and non perishable groceries, beauty products, wine, clothing and…

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Dear Target…I love you – When brands do the right thing.

Target championing disabilities as normal – a brilliant retail brand strategy. I spotted Target making the headlines around the world this week, all for very commendable reasons. In their weekly catalogue, they featured a young child with a disability wearing one of their Halloween products,…

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Victoria Gardens Shopping Centre brand activation drives sales during key holiday period

Truly Deeply’s brand activation ‘in the gardens’ helped Victoria Gardens Shopping Centre drive traffic and increase sales in key holiday period.

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In the Press – Our fresh branding and packaging design for TOM Organic featured on BP&O

BP&O is a Branding, Packaging and Opinion blog led by British designer Richard Baird. What can we say – when it comes to brand and packaging design – these guys have exquisite taste. You can check the review of our brand and packaging design on…

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Introducing the new brand and packaging for TOM Organic

We are proud to launch the new brand identity and packaging for TOM Organic. The first and only range of feminine hygiene products accredited by the Australian Certified Organic organisation, all TOM products are 100% biodegradable, made entirely from organic cotton and free from chemicals,…

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